Press Releases

DPS AdTracker™:AdTraffic Controller is a deadline aware solution to ad building and provides a fully electronic automatic workflow. Gone are the days of plastic ad jackets, materials racks and paper manifests. Directly within the DPS AdTracker™ X Client designers are automatically presented with the “next hottest ad” requiring production or corrections. All materials, notes and layouts are easily and instantly accessible.

The system constantly re-evaluates all the ads in the system based on deadline and only presents users with ads that have materials and are ready for production. Unlike traditional systems that require manual assignment of each ad to a specific user, DPS AdTracker™:AdTraffic Controller automatically places ads in design pools based on ad complexity. These pools of ads are automatically distributed to the appropriately skilled designers so that they build the ads you need completed next for deadline.

DPS AdTracker™:AdTraffic Controller also provides a management interface where supervisors are able to adjust the priority of an ad in a pool, to force an ad to the “top priority” or manually assign an ad for production by a specific designer.

DPS AdTracker™:AdTraffic Controller is a radical leap forward in ad production and tracking technology. It is available today as part of DPS AdTracker™:Enterprise Edition or as a purchasable plug-in module for the DPS AdTracker™ X Standard Platform!

US-based production outsourcer, Outsourcing USA, has selected the DPS AdTracker™ Platform to manage ad production, tracking and operations for both print and online ads. Outsourcing USA boasts 100% American ad production talent based outside of Wilkes-Barre, PA.   While the customers with any flavor system are able to interface with OUSA,  those with DPS AdTracker can leverage additional functionality due to the common platform and can seamlessly send and receive materials from within their DPS AdTracker™ X Client.  For more details, visit http://www.outsourcingusa.net/

With more than 360 installed sites and several Enterprise Customers, DPS, Inc. is the proven world leader in Advertising Production and Tracking Solutions.  DPS is poised to propel the industry’s digital transformation with a full suite of enterprise-class products including Web-based Ad Building, Online Ad Tracking, Web/Print Ad Production, Online Ad Proofing and Materials Submission.

DPS AdTracker™:Enterprise Edition has been selected as the exclusive enterprise platform for Fairfax Media New Zealand. Fairfax Media New Zealand’s extensive portfolio of 196 publications includes nine daily newspapers including The Dominion Post and The Press, two national Sunday papers, sixty community newspapers, numerous magazines and Internet operations. With over three hundred installed sites, DPS, Inc. is the proven world leader in Advertising Production and Tracking Solutions. DPS is poised to propel the industry’s digital transformation with a full suite of enterprise-class products including Web-based Ad Building, Online Ad Tracking, Web/Print Ad Production, Online Ad Proofing and Materials Submission.

When your sales force is in the office, they aren’t making you money.  Mobile Edition allows them to interact with AdTracker™ from any phone with a web browser.

Mobile Edition allows Customers to access materials, view proofs, submit corrections and approve ads 24×7 from anywhere in the world!

Sales Representatives get this functionality along with the ability to order both Spec and Live Ads right from their mobile device or a special tab in DPS AdTracker™:Online X!

DPS AdTracker™:Mobile Edition works with all popular platforms and web browsers on both desktop computers and mobile phones.  This includes Apple’s iPhone, Windows Mobile Phones and BlackBerry Devices!

Available Q2 2009!

Enterprise Edition extends our existing products giving them multi-site capabilities. This minimizes administrative overhead by allowing regional or corporate IT departments to centralize DPS AdTracker™. Our products work in both hub-and-spoke and centrally-hosted consolidation models.

Express Edition allows ad production shops with a smaller workforce, ad agencies or advertisers to have Enterprise-class Ad Tracking features on a budget.

Instead of a hodge-podge of folders containing ad documents and artwork, Express Edition tracks materials centrally with a database.  No special skills are needed, as it connects your exisitng print and online ad production applications such as InDesign, Quark, Creator, Photoshop and Flash.  Ad materials display on a convenient palette within your application so that you can simply drag them directly on to the document.

Express Edition also includes the DPS AdTracker™:Online Web Portal.  This allows customers to submit materials, view ad proofs and make corrections.  Sales Representatives can also order both spec and live ads from the portal.

All of this is provided to you on a pre-installed DPS Appliance, so no specialized IT skills are necessary.  We ship you the pre-configured equipment (mini-server and backup) and train your entire staff.  Just plug and go.  After training, you will be up and going within an hour!

It is also priced attractively starting at $399/month for up to five users.  This price includes all hardware, training, support and future upgrades.  We offer the same feature set for both the Macintosh or Windows versions.  With Express Edition, you get Enterprise-class features at a “Mom and Pop” price!

The latest release of DPS AdTracker™ X for Windows now natively supports Presentation Virtualization with both industry-leading thin client environments:  Citrix and Microsoft Windows Terminal Services.

What is Presentation Virtualization?  Why should I consider it?
Presentation Virtualization makes it possible to run an application in one location but have it be controlled in another. With either Citrix or Windows Terminal Services presentation virtualization, you can install and manage applications on centralized servers in the data center; screen images are delivered to the users, and the users’ client machines, in turn, send keystrokes and mouse movements back to the server. When using Presentation Virtualization, administrators can present users with the individual applications and data they require to complete their task, or the whole remote desktop. From a user perspective, these applications are integrated seamlessly—looking, feeling, and behaving like local applications. All of this occurs over a lightweight network connection, also making it ideal for service bureaus, remote offices and home access. These client systems need minimal hardware specifications and can even run on hardware “thin client” devices such as Wyse Terminals.

For more detail on Presentation Virtualization Technology:
- Microsoft Windows Terminal Services
- Citrix XenApp (formerly MetaFrame/Presentation Server)

We’re looking forward to seeing you in Vegas for
mediaXchange

Please join us in planning for the FUTURE March 9-11 Mandalay Bay Las Vegas
A Brand New eXperience!
To book an appointment or to get a free show pass prior to
the show, please email linda@dpsadtracker.com

During show time, please just stop by the booth to setup your appointment.

If you can’t make it to the show, we’ll miss you!
We will have a DPS mediaXchange wrap up on our web site.

Easily introduce DPS AdTracker™:Online X to both Advertisers and Sales Representatives through the use of our video help tutorials.  Our “Ninety-Second Getting Started Tutorial” is perfect for all audiences and appears right on the login page.  We have also included individual help videos for the most common tasks. While we believe our system is very easy to use, we feel the addition of video will make your upgrade an even easier transition.  

Don’t take our word for it.  Click the “PLAY” arrow icon in the video below to see for yourself!

The Next Generation of AdTracker™:Online

DPS AdTracker™:Online X represents a radical leap forward in productivity and convenience. We’ve listened to users at our three hundred plus installed newspapers to bring you the most advanced version of DPS AdTracker™:Online ever! 

DPS AdTracker™:Online X has been entirely rewritten to dramatically improve performance and dovetail with the next generation “X” Clients. It also has a foundation for DPS to build additional web modules on.

Improved performance.

Users upgrading from AdTracker™:Online 3.0 will immediately notice performance gains on login, searching and paging.

Find ads faster.

AdTracker™ X style search capabilities allow the user to quickly drill down to find the ads they need by:

• Ad Number.
• Customer / Account #.
• Sales Rep / Team.
• Ad Status.
• If an ad is not found, archived ads can also be searched.

AdTracker™ Client-style Advanced Query.

The power of AdTracker™ X Client Advanced Queries arrives Online! Users are now able to build complex queries on any combination of fields to find the ads they need. Query and Sort on:

• Ad Number.
• Customer / Account #.
• Sales Rep / Team.
• Ad Status / Sub-Status.
• Type / Publication / Size.
• Date Range / Day Of Week. 

View crucial details without extra steps.

Just like the mini-expand pane in AdTracker™ X, when you highlight an ad, you can now see a thumbnail preview of the ad as well as the most important fields from the Electronic Ad Jacket.

Drag-and-drop materials submission.   

DPS AdTracker™:Online X now allows users to submit materials by simply dragging individual elements or entire folders on the upload screen. The system automatically determines the file types submitted and files them accordingly into the jacket.

Know when all materials are submitted.  

It is now possible for the user to automatically notify you that they have submitted all the materials for an ad. With a single checkbox, the system can change the status of the ad to indicate that all materials are in and the ad is ready for production.

Easier materials submission to a specific ad.

A user can submit materials directly to a specific ad by clicking on the ad in the main window and then clicking SUBMIT.

Simplified correction workflow.

The new upload dialog has provisions for corrections. Users who opt to submit corrections can now use a unified workflow that is the same as the original submission process.

Support for Flash Web Ads. 

DPS AdTracker™:Online X now fully supports both file submission, notification and electronic proofing of Adobe Flash Web Ads.

Video Help Tutorials make things easy!

Full video help tutorials are provided in each DPS AdTracker™: Online X site for both new and existing users.

Get started!

• Contact support@dpsadtracker.com to get started.
• Customers with a valid support contract can schedule an upgrade for early 2009.
• Not a DPS AdTracker™: Online Customer?  Contact us today for a sales quotation!

Gannett has set up an internal website using Microsoft Office SharePoint Services 2007 in order to increase and enhance collaboration and idea sharing among the Gannett sites that use DPS AdTracker.  The idea was that since a significant percentage of Gannett sites use DPS AdTracker, there is probably a lot of best practices and other good ideas to share.  Bottom line is that the site is intended to be used as a means for all Gannett sites to find operational efficiencies by ensuring that existing systems are used to their fullest potential.

The site includes:

• An area to house information about AdTracker-knowledgeable people at each Gannett location.
• A process to track issues that various sites are having with DPS technology.
• An area to submit feature requests for enhancements to DPS’s applications.
• An area to discuss other technologies that have been brought to bear that work in concert with DPS.
• A wiki to house documentation and how-to’s, and an area to discuss any customer service or revenue enhancement activities that are directly tied to the AdTracker system.

Gannett Wisconsin Media, a unit of Gannett’s U.S. Community Publishing Division, sponsored the site’s creation and is administering it with assistance from other Gannett sites.  For further details, please contact Alan R. Bruce, Publishing Systems Manager, at Gannett Wisconsin Media.

Gannett’s internal DPS AdTracker User Group site is available only to Gannett subsidiaries.

DPS is proud to announce an all new website to support our expanding DPS AdTracker™ product line!

A better place to showcase our products!
You’ll find more comprehensive product information, marketing materials and PDF datasheets are available on our website in the “DPS AdTracker™” area. 

Use DPS products to solve problems.
Our products are designed to solve real-world problems. Often times our customers use our products and don’t stop to look at other uses or new modules. Our “Solutions” area will showcase solutions that we and our customers have created such as:
- Solutions for Ad Production (DPS AdTracker™ X).
- Solutions for Managing Proofing (DPS AdTracker™:Online).
- Solutions for Managing Outsourcing and External Relationships (Sourcing Module).
- Solutions for Remote Office/Telecommuting Ad Builders (DPS AdTracker™:Web Edition).
- Enterprise Solutions for Centralized IT or Multi-Site Installs.
- Solutions for Web-based Self-Service Ad Building (DPS AdTracker™:AdVantage).

Keep up with what DPS is up to…
The “Media Center” tab is the heart of our new website. Using a popular “blog” format, you can keep up with the latest happenings at DPS. We’ll post newsletters, press releases, new product announcements, TechNOTES and more. Everything is tagged by product, categorized and easily searchable.

Subscribe to our RSS feed.
Keep up to date with DPS without having to regularly visit our website by subscribing to our RSS feed! Anything posted to the Media Center is automatically published via RSS. Your favorite RSS reader, web browser or mail client can be configured to monitor the feed and notify you of updates. For more information about using RSS feeds, check the help in Safari, Internet Explorer, Firefox or Outlook 2007.

Live Demonstration Environment
Our web-based products are available for real-world testing before purchase. These demos are available to customers who have participated in a product demonstration or training session.

Enhanced Product Support Area
Easily access the DPS Documentation Library, TechNOTES and Support Bulletins from a single section designed for existing customers. In the future, our product documentation will move from the existing static documents to a searchable documentation library that is also linked and integrated within all of our applications.

Redesigned Product Download Area
Our product download section has been completely reorganized. Downloads have been grouped together and have more detail as to contents of each link. Of course, all downloads require a key provided by Product Support to unlock them. We also advise customers to not upgrade software without assistance from Product Support to ensure compatibility.

Remote Support has been revolutionized.
Through the use of the “DPS Connect” tool on our Product Support page, our Product Support Team engineers can remotely diagnose, repair and even operate your workstations and servers. This allows for quick collaboration and easier resolution of problems. 

Download/View Press Release PDF

The Next Generation AdTracker

DPS AdTracker Version X for Macintosh represents a radical leap forward in productivity and convenience. We’ve listened to users at our three hundred plus installed newspapers to bring you the most advanced AdTracker ever!

Under the hood, AdTracker Version X is fundamentally different as well. AdTracker X is a Universal Binary, so it will scream natively on Intel Macs as well as run great on legacy PowerPC Macs!

Find ads faster.
“Spotlight”-style search capabilities allow the user to quickly filter ads by only typing a portion of the ad number. The ad spreadsheet filters the ads as you type!
- If your ads start with common numbers, such as leading zeros, there is no need to type them.
- If you wish to find a range of ad numbers such as SPEC165805 through SPEC165809, simply type “SPEC16580”.
- Type just enough digits of the ad number to make it unique.
- On-screen filters allow you to drill down quickly to find ads.
- Access your saved Advanced Queries with a single click.
- Filter only the ads you are working on by checking a box.
If an ad is not found, all publications are searched automatically.

View crucial details without Expanding.
When you highlight an ad, you can now see a thumbnail preview of the ad as well as the most important fields from the Electronic Ad Jacket.

Context menus speed tasks.
By Right-Clicking (or Control-Clicking) on an ad, you immediately have access to the most common actions that you can perform.

Quick drag-and-drop attachment.
When an ad is highlighted, you can now drag individual pieces of art or folders to the “Quick Attach” area to have it automatically added to the Electronic Ad Jacket. Dropping an element while holding down the SHIFT key will rename the art and convert it into an Electronic Ad.

Customize the Advanced Query window.
The Advanced Query Window now has the ability to set the current search criteria to the default query or to use an existing query as the default query.

Make History.
It is now easier than ever to view the history of an ad and even add to it. History is now available from the Mini-Expand Window, Expand Window, Context and View menus. You can even add your own events!

Customers with a valid support contract can upgrade today! Contact support@dpsadtracker.com