Announcing DPS AdTracker™:AdTraffic Controller!

DPS AdTracker™:AdTraffic Controller is a deadline aware solution to ad building and provides a fully electronic automatic workflow. Gone are the days of plastic ad jackets, materials racks and paper manifests. Directly within the DPS AdTracker™ X Client designers are automatically presented with the “next hottest ad” requiring production or corrections. All materials, notes and layouts are easily and instantly accessible.

The system constantly re-evaluates all the ads in the system based on deadline and only presents users with ads that have materials and are ready for production. Unlike traditional systems that require manual assignment of each ad to a specific user, DPS AdTracker™:AdTraffic Controller automatically places ads in design pools based on ad complexity. These pools of ads are automatically distributed to the appropriately skilled designers so that they build the ads you need completed next for deadline.

DPS AdTracker™:AdTraffic Controller also provides a management interface where supervisors are able to adjust the priority of an ad in a pool, to force an ad to the “top priority” or manually assign an ad for production by a specific designer.

DPS AdTracker™:AdTraffic Controller is a radical leap forward in ad production and tracking technology. It is available today as part of DPS AdTracker™:Enterprise Edition or as a purchasable plug-in module for the DPS AdTracker™ X Standard Platform!